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August 24, 2006

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Andy

Mike,

Your original article said:

When reached Friday, John Heisler, Notre Dame’s senior associate athletic director for media relations, said he didn’t know about the spots.

“I am not aware of what you are talking about,” Heisler said. “I’m telling you what I know. I’m not even aware that this happened.”

This is what you need to come clean about, Mike. It is one thing to "investigate" --- it is quite another to prematurely report. By broadcasting a "potential" issue before the University even knows the facts, is low brow. Period.

And, the businessman analogy doesn't help you. You, like your fictional businessman, are certainly entitled to "call" anyone "for help or clarification."

However, you are missing the point. The businessman didn't publish anything. He doesn't go running to the board of directors with a "maybe" issue.

Please be more careful the next time.

Thank you.

Hal

Mike,

The issue isn't whether you should have asked ND about this. Of course you should have. It's your job to dig for news.

The issue is that you published an article before there was anything substantial to report. If this were 1982, little harm could have come of it, beyond some readers in your local market coming away with a bad impression of ND. But I don't need to tell you that when you publish something negative about ND, it's going to get picked up on the wires and blasted out to the world toot sweet.
This raises your level of responsibility for what you report.

I'm not in any way discouraging you from following leads at ND, be they negative or not. In fact, I happen to believe that a high level of scrutiny from the press is something that will keep ND on its toes for fear of looking hypocritical. This is a good thing.

As Andy said, though, please think twice.

Thanks, and good luck.

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